Logo & Identity

Logo Design

Logos, mascots and seals for food brands, government contests, schools and small businesses.

Client: Various clients
Role: Logo Designer
Year: 2020 – 2024
Tools: Illustrator, Photoshop

marks shown here: 11
contest entries with written explanations: 2

The brief

Logo briefs from very different clients: a food brand, government contests, chapels, an association and small businesses.

What I did

I designed each mark from its brief. For the contest logos I also wrote the logo explanation: what every shape and colour stands for, and how it connects to the theme.

Design decisions

Each mark is matched to its audience, from a bold illustrated badge for Kusina ni Ineng to a superhero-inspired mascot for TESDA's “Lingap ay Maaasahan” theme.
For contest entries, the written explanation is part of the design: it shows the judges the thinking behind every shape and colour.