Jefrey Jurado
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Packaging & Branding

WGomez Rice Sacks

A 25 kg rice sack series and trading logo for a Nueva Ecija rice wholesaler.

Client
WGomez Vegetables & Grain Trading · Nueva Ecija
Role
Packaging Designer
Year
2020
Tools
Photoshop, Illustrator
rice brands
4
sack format
25 kg
trading seal
1

The brief

WGomez Vegetables & Grain Trading, a rice wholesaler in Nueva Ecija, needed a trading logo and sacks for four rice brands: Ivy’s, Sofia’s, Wave Nher’s and Wency’s.

What I did

As Packaging Designer I designed the WGomez trading seal and the full family of 25 kg rice sacks.

Design decisions

  • Each sack uses a single bold colour field, so the varieties are easy to tell apart in a warehouse stack.
  • A shared front layout and an “Export Quality” back panel keep the four brands recognisable as one supplier.