Packaging & Branding

Noor's Gourmet Food

A packaging system for a growing line of halal food products — spices, coffee, teas, jams and more.

Client: Noor's Gourmet Food
Role: Packaging Designer & Brand Developer
Year: 2021 – 2024
Tools: Photoshop, Illustrator

products designed: 15+
label system across every product line: 1

The brief

Noor's Gourmet Food was growing a range of halal food products, from spice powders and coffee to herbal teas, jams, juices and ready-to-eat dishes, and each new product needed packaging.

What I did

As Packaging Designer and Brand Developer I designed the packaging for more than fifteen of these products.

Design decisions

Each product line has its own colour story and photography, so it stands apart on the shelf.
The gold Noor seal, the halal and satisfaction marks and a consistent label structure tie the whole range together as one brand.