Jefrey Jurado
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Newspaper Design

The Southern Tagalog Herald

Weekly layout for three regional editions — 156 issues a year, zero missed deadlines.

Client
The Southern Tagalog Herald Newspaper
Role
Graphic Designer & Editor-in-Chief
Year
2019 – present
Tools
InDesign, Photoshop
regional editions every week
3
issues a year
156
missed print deadlines
0

The brief

A regional weekly newspaper publishes separate Laguna, Batangas and Cavite editions, and all three have to reach the press as print-ready files every Friday.

What I did

As Graphic Designer and Editor-in-Chief I run the full weekly cycle, from news gathering and editing to layout, final checks and the CTP files sent to the printer.

Design decisions

  • One master InDesign template for all three editions, so each week starts from a proven structure instead of a blank page.
  • A clear headline hierarchy, so readers can tell the lead story from the briefs at a glance.
  • Stories, photos, captions, ads and legal notices balanced page by page, with a final check of every page before it goes to press.